AI Startup Says It Will Pay People $2,000 a Month to Masturbate—Yes, Really

In brief

• Joi AI is hiring 10 “masturbation consultants” at $2,000 for a month to test an AI-guided masturbation feature and document its effects on stress, sleep, mood, and confidence.
• The feature uses mood-matched AI voice sessions, and consultants would submit written feedback and questionnaires directly to the company.
• Joi AI says the campaign is intended to collect product feedback while drawing attention to AI’s growing role in sexual wellness and digital intimacy.

Joi AI says it will pay people $2,000 a month to masturbate. Yes, you read that right.

The AI companion startup is hiring 10 “masturbation consultants” to test a feature called Daily Guided Masturbation, which uses mood-matched AI voice sessions to guide users through the experience. Participants would document how regular use affects stress, sleep quality, mood, and confidence. The four-week role is open to adults 18 and older in the U.S. and the U.K.

“The role is real, and we’ve had great responses since the posting went live,” Joi AI Head of Brand and Communication Julie Levin told Decrypt.

we’re hiring 10 Masturbation Consultants

$2,000/month to test our new Daily Guided Masturbation feature and document the effects on stress, sleep and mood

yes it’s real
yes you get paid

— Joi AI (@joi___ai) May 18, 2026

The listing describes ideal candidates as “articulate, observant, and impossible to blush”—people who can describe sensations “better than a sommelier describes a wine.” The posting also promises flexible scheduling, and “the most interesting ‘What do you do for a living?’ answer at any party.”

Joi AI is an online platform that includes AI-generated avatars, voice interactions, and personalized chat experiences built around companionship and intimacy. Joi AI describes the new consultant role as structured product testing tied directly to its new feature.

“The role involves testing and giving feedback on the mood-matched AI voice-guided sessions, and providing feedback on the overall user experience,” Levin told Decrypt.

According to Levin, participants complete guided sessions and submit written questionnaires directly to the Joi AI team. Sample prompts ask whether the voice matched the selected mood, how immersive the session felt, and whether lags or pauses disrupted the experience.

The listing comes as platforms including Replika and Character.AI have built large user bases around AI-driven relationships and conversational experiences. Joi AI operates primarily through its website rather than major app stores. Levin said the company has more than 1 million monthly active users worldwide and millions of interactions each month, but declined to disclose total download figures.