
Ripple CEO Reveals What It Would Mean For XRP Holders If The Company Went Public
Ripple CEO discusses potential IPO benefits for XRP holders.

Binance's CMO Rachel Conlan will step down on June 15, 2024, with Eowyn Chen taking over as interim CMO. Conlan will stay on in an advisory role during the transition.
Mentioned in this story
Binance's Chief Marketing Officer Rachel Conlan will step down from her position at the world's largest cryptocurrency exchange on June 15.
Eowyn Chen, the former CEO of Trust Wallet, will take over as the interim CMO.
Conlan will remain with the company in an advisory capacity to facilitate a smooth leadership transition.
Conlan became the CMO of the crypto behemoth in September 2023. Prior to this promotion, she served as Binance's Vice President of Global Marketing. Before joining Binance, she spent a year working as the global head of brand and partnerships at rival exchange OKX under CMO Haider Rafique.
Her responsibilities included leading both global and regional marketing teams to build the Binance brand.
She was managing big-name celebrity and sports partnerships. Conlan has secured much-talked-about deals with football star Cristiano Ronaldo, the Alpine Formula One team, musician The Weeknd, and social media influencer Khaby Lame.
She was responsible for expanding partnerships with key opinion leaders to attract new users to the Web3 space.
On top of that, Conlan was spearheading several educational initiatives for individuals with insufficient crypto knowledge.
She even launched a fragrance introduced by the exchange in March 2024 to celebrate International Women's Day.
A Binance spokesperson has clarified that Conlan is calling it quits to "focus on personal priorities." However, her exit is likely linked to the broader industry rethinking costly advertising strategies.
Major crypto exchanges recently reduced their high-cost marketing spending, and many firms are scaling back expensive sponsorships. This has pushed several marketing leaders out of the industry.
For example, Crypto.com CMO Steven Kalifowitz left the company just last week.
Similarly, Bybit's CEO Ben Zhou recently announced that the exchange will not renew its Formula One sponsorship.
Rachel Conlan is stepping down as CMO to facilitate a leadership transition, although specific reasons for her departure have not been disclosed.
Eowyn Chen is the former CEO of Trust Wallet and will serve as the interim CMO of Binance following Rachel Conlan's departure.
Before becoming CMO, Rachel Conlan was the Vice President of Global Marketing at Binance.

Ripple CEO discusses potential IPO benefits for XRP holders.

Altcoins are showing signs of strength as the market prepares for a pivotal week influenced by the CLARITY Act vote. Despite ongoing global tensions and a challenging macro environment, analysts note a potential shift in altcoin behavior.

Myriad adopts Chainlink as its oracle platform for crypto prediction markets, starting with BTC, ETH, BNB, and SOL.

Last-minute amendments to the Clarity Act focus on DeFi, stablecoins, and more before Senate vote.

The CLARITY Act is under fire with over 100 amendments proposed ahead of its markup.

Coinbase CEO Brian Armstrong highlights the CLARITY Act as a key to improving the US financial system.
See every story in Crypto — including breaking news and analysis.