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K Wave Media is redirecting $485 million from a bitcoin treasury plan to invest in AI infrastructure, including data centers and GPU operations. This decision marks a shift from their original strategy aimed at boosting share prices through bitcoin investments.
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Bitcoin miners are turning to AI infrastructure to ramp up revenues, and some treasury firms are joining in on the rotation too.
K Wave Media (KWM), a Nasdaq-listed Korean media and entertainment firm, told the U.S. Securities and Exchange Commission on Monday that it is redirecting up to $485 million in remaining financing capacity away from a planned bitcoin treasury push and into AI infrastructure.
The money will flow into data centers, GPU compute operations and acquisitions across the AI value chain, under an amended agreement with structured equity financier Anson Funds.
The original $500 million facility was set up in June 2025 explicitly to buy bitcoin, part of K Wave's effort to reposition itself in capital markets at a time when bitcoin treasury announcements were doing more for share prices than the underlying businesses were.
Less than a year later, that thesis has been retired in favor of a sector with newer momentum.
Investors did not love the pivot. K Wave shares closed down 24% on Monday, and are down 4% in premarket trading on Tuesday.
Chief executive Ted Kim termed the redirection as an ambition to become "a meaningful participant in the rapidly growing AI infrastructure sector," with plans to build a scalable platform across compute and related technologies.
The company is also punting on a corporate rebrand to "Talivar Technologies," pending shareholder approval at the annual meeting in early July.
The shift fits a pattern that has been quietly building for months.
CoinDesk reported in March that publicly listed bitcoin miners had collectively zoomed toward AI and high-performance computing, signing more than $70 billion in cumulative contracts and shedding over 15,000 BTC from peak treasury levels to finance the transition. Core Scientific sold roughly 1,900 BTC worth $175 million in January. Bitdeer drained its treasury to zero in February. Riot Platforms sold 1,818 BTC worth $162 million in December.
The miners were forced into it, as the weighted-average cash cost to produce one bitcoin among publicly listed miners hit approximately $79,995 in Q4 2025, while bitcoin spent most of 2026 below that figure.
K Wave Media decided to abandon its bitcoin treasury plan to focus on AI infrastructure, which they believe has more current momentum and potential for revenue growth.
The $485 million will be invested in data centers, GPU compute operations, and acquisitions across the AI value chain.
The shift to AI reflects K Wave Media's strategy to reposition itself in capital markets, moving away from bitcoin investments that were not yielding desired business outcomes.

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AI infrastructure contracts, meanwhile, promise margins above 85% with multi-year revenue visibility.