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Stablecoins Go Mainstream As Meta Rolls Out Creator Payouts In Philippines, Colombia
TL;DR
Meta is now paying select creators in the Philippines and Colombia using USDC stablecoin, a significant move towards mainstream crypto adoption. This initiative allows creators to link third-party wallets for payouts on Solana or Polygon blockchains.
Key points
- Meta pays creators in USDC stablecoin
- Rollout limited to Philippines and Colombia
- Creators can link third-party crypto wallets
- Payouts available on Solana and Polygon blockchains
- Facebook paid nearly $3 billion to creators in 2025
Mentioned in this story
MetaPhilippinesColombia
Facebook paid its creators nearly $3 billion in 2025 — a 35% jump from the year before. Now some of those Meta creators will get paid in crypto.
Meta: A Second Try At Digital Payments
Meta has begun rolling out USDC stablecoin payouts to select creators in the Philippines and Colombia, marking the company’s return to digital currency after a failed attempt years ago.
Creators who sign up can link a third-party crypto wallet to Facebook’s payout platform and receive funds directly on the Solana or Polygon blockchains.
The rollout is live now, though it remains limited to eligible creators in those two countries for the moment.
Polygon confirmed the launch on Wednesday, adding that expansion to more than 160 markets is expected soon.
“This is how creators’ lives are improved,” the blockchain network said, pointing to faster settlement times and access to dollar-denominated assets as key benefits for users outside the US.
The future of marketplace commerce is on Polygon.@Meta launched stablecoin payouts for creators on the Polygon Chain.
Live in Colombia and the Philippines, with 160+ markets coming, users now get faster settlement with USDC while gaining access to dollar denominated assets. pic.twitter.com/hjodzNpuyU
— Polygon | POL (@0xPolygon) April 29, 2026
One catch: Meta does not convert USDC to local currency. Creators who want cash will need to use an outside exchange on their own. The company also reserved the right to pay through alternate methods if technical problems arise.
Big Scale, Careful Rollout
The creator pool affected by this change is broad. Meta’s platforms — Facebook and Instagram — host influencers, educators, and entertainers who earn through content posted on the apps.
According to company data, that creator base collectively received close to $3 billion from Facebook alone last year.
Q&A
How much did Facebook pay its creators in 2025?
Facebook paid its creators nearly $3 billion in 2025, which was a 35% increase from the previous year.
Which countries are currently eligible for Meta's crypto payouts?
The current rollout for Meta's crypto payouts is limited to creators in the Philippines and Colombia.
What blockchain networks support Meta's stablecoin payouts?
Meta's stablecoin payouts can be received directly on the Solana and Polygon blockchains.
