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Joseph Lubin, CEO of Consensys, claims the entire economy will be tokenized, marking a shift towards on-chain assets. He emphasizes that this transition is inevitable and Ethereum is well-positioned to lead this change.
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“We’re moving into a world where essentially the entire economy is going to be tokenized,” said Joseph Lubin, CEO and founder of Consensys during a Fireside chat Tuesday at Consensus Miami 2026.
In his Fireside chat with The Rollup's Founder Robbie Klages, Lubin said he believes tokenization is no longer experimental, but inevitable.
The global economy is steadily moving on-chain, and Ethereum is structurally positioned to benefit the most, said the founder of Consensys, a blockchain firm founded in 2014 by Lubin, an Ethereum co-founder. His company focuses on building infrastructure, developer tools, and decentralized applications (dApps) primarily for the Ethereum blockchain.
Lubin traced tokenization back to Ethereum’s origins, describing it as the breakthrough that allowed anyone to issue assets without building a new blockchain.
Now, that early design choice is paying off as financial institutions are increasingly moving their assets onto blockchain rails.
Lubin pointed to the evolution from bitcoin as the first decentralised token to Ethereum’s role in enabling the creation of new tokens without building separate blockchains. He said the technology has reached a level of maturity that is drawing in traditional financial institutions and regulators.
“We’re now sufficiently mature to be attractive to traditional finance organisations and regulators,” he said, pointing to Ethereum’s reliability, security, and scalability as key differentiators.
He said tokenisation is expanding from stablecoins into treasuries and other real-world assets, with more financial activity expected to move onto blockchain infrastructure.
Lubin also outlined Ethereum’s scaling approach. Layer-2 networks are increasing capacity, and developments such as synchronous composability aim to allow transactions across multiple networks to execute within a shared system.
“All of those transactions across all these different networks are going to be burning ether,” he said, referring to how activity across the ecosystem feeds value back to Ethereum.
He described ETH as a “trust commodity,” arguing that its role in securing and settling transactions could give it monetary characteristics as more economic activity moves on-chain.
Lubin added that recent disruptions in decentralised finance reflect a developing technology, and said the ecosystem is continuing to strengthen through collaboration.
Joseph Lubin refers to the transformation of traditional assets and financial systems into digital tokens on blockchain technology.
Ethereum's foundational design allows for easy asset issuance, making it a preferred platform for financial institutions moving assets onto blockchain.
The shift to on-chain assets could enhance transparency, efficiency, and accessibility in financial transactions and asset management.

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